BreakPoint,
Future of padel management.

BreakPoint

2026

Branding

Digital

Creative Direction

Motion

Padel is the fastest-growing sport in the world. The clubs behind it still run on spreadsheets and WhatsApp groups.

How do you make a club owner's life easier? The answer became BreakPoint's identity, its product, and its launch strategy. The name was already there. Everything else was designed to earn it.

App icon on device

BreakPoint outdoor signage

Primary color palette

Secondary neutral palette

Built for the court.
Designed for the club.

Player segments UI

iPad dashboard detail

A platform shaped around data. How clubs run, how players behave, how revenue grows. Every screen built on what actually matters.

Every component was designed from player segments to revenue dashboards, from automated campaigns to AI-powered insights. The interface speaks the language of club managers, not software engineers.

Landing page and dashboard on Studio Display

Select players component

Every match matters.
Every player counts.

BreakPoint on mobile

Bob AI assistant input

iPad dashboard in hand

BreakPoint app icon

Parker AI conversation

BreakPoint conference stage

Padel is the fastest-growing sport in the world, but the clubs behind it are falling behind. Spreadsheets, WhatsApp groups, manual bookings. BreakPoint is the platform built to replace all of it. An AI-powered CRM that handles everything from player management to revenue analytics.

The scope covered brand identity, product design, and launch campaign. The platform interface was structured around club operations, player management, revenue analytics, automated campaigns, and tournament scheduling. Parker, the built-in AI assistant, received its own interaction design and conversational logic. The visual language was built to work across digital product, campaign assets, and physical signage.

Design Direction

Pablo González

Launch Video

Leo Flores

Software Development

Félix Gómez