P de Pablo  Multimedia
& Branding

Wethlete

Branding & Product

2025


Wethlete is a brand dedicated to enhancing athletic performance through innovation and design. Focused on high-performance sportswear—especially compression socks—Wethlete ensures athletes experience optimal support, reduced friction, and improved recovery. Every product is crafted with advanced materials and precision engineering to help athletes push their limits without discomfort.

The brand’s visual identity is built on the same principles of motion, performance, and function. The Wethlete logo is designed to resemble two socks, directly referencing the core product while forming a bold, stylized “W” that stands for the brand name. The forward-leaning slant of the design reflects the rhythm and pace of running, symbolizing speed, momentum, and endurance. This balance of minimalism and dynamic energy makes the identity both sleek and powerful.

Beyond just a brand, Wethlete represents a mindset—one of resilience, progress, and peak performance. Every detail, from the products to the visual design, is crafted to support athletes in their relentless pursuit of excellence.

3D @niel

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P de Pablo Multimedia
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