P de Pablo  Multimedia
& Branding

Lumiq

Branding, Product & Creative Direction

2024

 


Lumiq is a brand that blends cutting-edge technology and thoughtful design to transform the world of padel. The name “Lumiq” combines “Lumi” (light) to symbolize clarity, energy, and the vibrant experiences we aim to create, with “-iq”, representing intelligence, innovation, and modernity. This reflects our commitment to enhancing the sport with high-quality facilities and services.

Our logo features the word “LUMIQ”, with a distinctive Q formed by a circle and a dot. This design represents movement, mirroring the dynamic flow of the game, and also evokes a padel ball and racket in action. The dots in the logo not only recall the perforations of a padel racket but also symbolize the unity and camaraderie that padel fosters among players.

Lumiq is dedicated to providing innovative solutions that elevate padel while cultivating a strong, passionate community around the sport.


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P de Pablo Multimedia
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